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Melbourne Heart and Melbourne City attendances

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Hazzaverx    292

Throwing it out there, im sick of never cracking the 10k mark consistently. What is it? Ticket prices too high? Lack of interest? 

With kids coming free and on at a great time im suprised we didnt get at least 11k. 

Anyone have any ideas for how we can improve? Possibly giving away tickets to kids through schools or something. Whatever newcastle did it worked perfectly.

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haz    2,092
16 minutes ago, Hazzaverx said:

Throwing it out there, im sick of never cracking the 10k mark consistently. What is it? Ticket prices too high? Lack of interest? 

With kids coming free and on at a great time im suprised we didnt get at least 11k. 

Anyone have any ideas for how we can improve? Possibly giving away tickets to kids through schools or something. Whatever newcastle did it worked perfectly.

Win more games

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KSK_47    5,545
8 hours ago, Hazzaverx said:

Throwing it out there, im sick of never cracking the 10k mark consistently. What is it? Ticket prices too high? Lack of interest? 

With kids coming free and on at a great time im suprised we didnt get at least 11k. 

Anyone have any ideas for how we can improve? Possibly giving away tickets to kids through schools or something. Whatever newcastle did it worked perfectly.

I have been saying since forever to attract more people we need to 1- win and 2- not be boring.

Yesterdays game suggests to me that the "I don't care how we do it as long as we win" attitude is the minority. As great as it is to wave won the first three games of the season, it is pretty difficult to get sentimental about games like that. 

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mjake1234    224
8 hours ago, Hazzaverx said:

Throwing it out there, im sick of never cracking the 10k mark consistently. What is it? Ticket prices too high? Lack of interest? 

With kids coming free and on at a great time im suprised we didnt get at least 11k. 

Anyone have any ideas for how we can improve? Possibly giving away tickets to kids through schools or something. Whatever newcastle did it worked perfectly.

Absobloodylootly. 9091 is a poor attendance. They have an empty stadium. Fill it up with promotional activities - free tickets or prizes to schools, soccer clubs etc. A good crowd means a good and more entertaining atmosphere.

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HeartOfCity    304

There hasn't been advertising from anyone, i know its on because i am a keen supporter and member but if its not marketed in the right way to the right people then its gonna be a slow burn with getting people along. Im not sure if its Citys or FFA's fault but at least im getting to hear from players and coaches more in the media and hopefully that becomes somewhat of a trigger for people to get along and see us. 

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Deluka    324

9,091 is a strong crowd until you remember that kids went free. 

Now there are a number of reasons why our crowds aren't larger than they are and they have seen natural growth since the club's inception, but I don't believe City have the leverage to charge $30 for an adult GA ticket.

I get City want to position themselves as a 'premium' product, but we're not in the Victorian sporting landscape so we can't pretend that we are. When the big bash or AFL tickets are as little as $15-$20 it just adds another hurdle in getting people to try the A-League and Melbourne City when you charge an entry price of $30...particularly when the Big Bash and AFL match day experience is approximately three to four hours when ours is only approximately 2 hours.

Drop the prices of tickets and have GA adult at $20 and not only will we see crowds increase 15-20% but it'll generate a much better atmosphere which would see the value of a Melbourne City ticket improve.

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belaguttman    3,804

Numbers won't increase until we have an extended period of being successful. The Heart/City brand is pretty clearly defined as flaky and unpredictable, a poor value for money proposition at the prices City charges for a match

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malloy    3,157
2 hours ago, KSK_47 said:

I have been saying since forever to attract more people we need to 1- win and 2- not be boring.

Yesterdays game suggests to me that the "I don't care how we do it as long as we win" attitude is the minority. As great as it is to wave won the first three games of the season, it is pretty difficult to get sentimental about games like that. 

Winning is the more important of the two in attracting new fans in my opinion.  Obviously the two aren't mutually exclusive (though it may appear that way with heart/city), but if you had to choose one or the other you would go with winning.  People like to attach themselves to the notion of success.

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belaguttman    3,804
30 minutes ago, malloy said:

Winning is the more important of the two in attracting new fans in my opinion.  Obviously the two aren't mutually exclusive (though it may appear that way with heart/city), but if you had to choose one or the other you would go with winning.  People like to attach themselves to the notion of success.

Winning is more important in attracting new supporters, however winning and success is never permanent. What keeps fans is an attractive style and the ground atmosphere

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KSK_47    5,545
34 minutes ago, malloy said:

Winning is the more important of the two in attracting new fans in my opinion.  Obviously the two aren't mutually exclusive (though it may appear that way with heart/city), but if you had to choose one or the other you would go with winning.  People like to attach themselves to the notion of success.

Perhaps. We have never had either so I suppose we don't really know if one will be more attractive to new fans than the other. 

Personally I think both are just as important as each other. When we have played well but lost people were frustrated and became disengaged. And judging by the way people seemed bored out of their skull at games this season even when winning, I don't think people will be in a hurry to come back if we are boring but win.

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HeartOfCity    304

Why not just open up the gates for one or 2 games a year, spruik it over all media. CFG surely can foot the bill for extra security and we might get people that have been looking for an excuse for a while to actually come along. I would like to know the numbers of actual members as opposed walk ups that we get each week. 

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Hazzaverx    292
On 10/21/2017 at 0:23 AM, haz said:

Win more games

 

On 10/22/2017 at 8:51 AM, KSK_47 said:

I have been saying since forever to attract more people we need to 1- win and 2- not be boring.

Yesterdays game suggests to me that the "I don't care how we do it as long as we win" attitude is the minority. As great as it is to wave won the first three games of the season, it is pretty difficult to get sentimental about games like that. 

Definitely agree that winning games brings people in but far out we played some of the best football in the league 2 seasons ago and still struggled to bring people through the gate.. We're one of the most liked teams on facebook (not that that really means much being in city football group as fans from parents clubs will have an interest in us) but surely thats an indicator that there is genuine interest in our team..

Im all for giving away tickets, but you have to be careful not to give away too many so as members feel theyre being ripped off.

$30 for an adult ticket however is too high. Agree that $20 should be the max someone pays for an adult GA.

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jw1739    7,104
20 minutes ago, Torn Asunder said:

The game has hit a speed bump.

I put it down to the issues with the Socceroos, the rift between the A-League owners and the FFA and the genuine lack of star power within the comp.  This last point links back to the salary cap and the inability for clubs to build and sustain a squad capable of ongoing success in Asia.

The FTA deal with 10 may help drag in a few new fans over time, but in the short term it may actually reduce the attendances for the premium Sat night games.

There is a market for football in Aus ... just look at the numbers attending the games with the big name overseas clubs, or international teams.  These games, with exorbitant ticket prices, smash a-league and even Socceroo attendances. And there are so many kids that play the game, with families invested in the sport in someway, without any interest in the A-league.

For the game to go to the next level, the overall quality of the product needs to improve by freeing up restrictions to enable the creation of Asian Champions League quality teams, with big name players and more star power.  Clubs need to be able to use the free commercial market without the controlling shadow of FFA, who expect them to spend big and make a loss, without a genuine end game.

The FFA have put all their eggs in one basket (the Socceroos) and this is failing.  The A-League clubs know this and are fighting back through FIFA.  A better strategy for soccer in Australia is to enable a strong (Asian Champions producing) national comp that is well attended, with a commercially driven framework that encourages investment by individual clubs at all levels, which ultimately feeds up into the A-League.  The FFA cant continue to horde all the money for a State League / Junior system that simply hasn't produced genuine star players in recent times.

@Torn Asunder I'd like to see this in the Australian Football sub-forum - either in FFA Management or A-League Expansion. Brilliant summary of where we at. It will get lost in this thread, whereas it deserves a solid discussion.

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