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Rebuilding City


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A few of my thoughts about the future of the club via From The Stands

It'sa little lenghty but we have many problems.

City Views – Rebuilding City

Posted on February 23, 2015 by David Hards in A-League, City Views, Features, Melbourne City // 0 Comments

If only rebuilding City was as easy as turning the PC on, loading the latest version of Sim City and starting from scratch again. It what appears to be yet another wasted year of existence, Melbourne City finds themselves with small crowds, very little identity on predictably off the pace when it comes to competing on the field. The success of cross town rivals Melbourne Victory only further compounds the failings of this rebranded team.

Although overnight success wasn’t expected from a team now owned by the richest owners in football, dramatic improvement both on and off the pitch were not too much to ask. Whilst those running the club will point to favourable membership sales (11,206 up from 7,307 last season) and most likely state the club is on the right track. When you look at the City attendances for this season you get a better understanding of where the club really is at.

 

CategoryAverage AttendanceHome Attendance – Melbourne Derby26,372Home Attendance – With Villa14,400Home Attendance – All other games8,366

 

This illustrates just how the club are struggling with getting people to AAMI Park when it’s not a big occasion. AAMI Park is a world class facility and when you can convince barely 8,000 people to attend the strongest domestic competition in Australia you start to realise you have a major problem on your hands. Financially the future of Melbourne City is secure but when you are consistently failing on and off the pitch you continue to ask yourself what can be done to rebuild City.

ADMINISTRATION

Scott Munn has performed admirably in his role as Chief Executive Officer but ultimately has failed in his role at Melbourne City. There has been little growth in the five years he has been in charge of Heart/City and the club has failed to realise its potential as the second A-League club in Melbourne. Publically Munn has always seen to do what’s in the best interest for the club but after five years it’s time for a change at the top. The club has failed to tap into the sporting market of Melbourne and has been dwarfed by Victory in the last five seasons. One only has to attend a Melbourne Derby at Etihad to realise the gulf in numbers between the clubs.

Michael Brown should be the number one target for City Football Group as Munn’s potential replacement. His work during the Asian Cup was nothing short of outstanding and he knows the Melbourne sporting market through previous roles at Cricket Australia and the Hawthorn Football Club.

THE COACH

John Van’t Schip is a very strong minded coach and believes football should be played a certain way, sadly when you don’t have the personnel to achieve this idea you ultimately look foolish when attempting this goal. Van’t Schip’s inability to adjust tactically during a game or with squad selection has seen Season 2014/15 slowly slip away and now could be yet another wasted 12 months for the club. Injuries have played their part in the campaign with Koren and Duff, but ultimately Van’t Schip must fall on his sword if Melbourne City as a club is to move forward.

The next head coach must be someone who has A-League experience. John Kosmina is one option to not only stir the pot with Kevin Muscat, but get more out of the youngsters in the team; Van’t Schip shows so little faith in. Mike Mulvey would be the man most likely to bring City its first piece of very much needed silverware and should be aggressively targeted by City management.

THE LIST

Whilst it’s not the greatest list in the league, it’s more than capable on any given day to produce some great football that is the most frustrating aspect of Melbourne City. Eleven of the current squad are coming out of contract at seasons end and is the perfect opportunity to cut some dead wood from the squad.

Iain Ramsay would be first on the list. Three years ago he was a quick and skilful player in Adelaide, now he’s still quick but clogging up vital cap space and a place in the squad. Ramsay would be on decent money for an A-League player, sadly this far outweighs his value to the current City squad.

Visa players Robbie Wielaert and Jonathan Germano should also be given their marching orders from the club. Germano is one of a few players who actually show passion for the City shirt but his constant battle with injuries makes him a very high risk. Wielaert could share a cab with Van’t Schip to Tullamarine enroute to the Netherlands. The signing of Singapore international Safuwan Baharudin was a real head scratcher at the time, and even more so with Kew Jaliens joining the squad. It will be very hard to see him winning a permanent spot on the Melbourne City roster.

Mate Dugandzic has battled injury of late, but has shown once again this season he is nothing more than a squad player. With the plethora of midfielders at the club, Dugandzic shouldn’t be required next season. Paulo Retre has struggled to progress under Van’t Schip and could be given another season at this level given the right manager.

The future of Tando Velaphi is an interesting one, on one hand he has shown genuine improvement and has become the number one keeper at the club. On the other side of the coin you must ask if City were to compete for a title could Velaphi be the keeper you would turn to? Given Andrew Redmayne is contracted until 2015/16 the contract status of Velaphi becomes vitally important and if City has a chance to sign a superior keeper, Velaphi must be shown the door.

Patrick Kisnorbo and Massimo Murdocca still have plenty to offer if the club is to go forward. If you could get both players to sign reduced contracts they could play a vital role in rebuilding the squad.

If City is to move forward as a club the squad must be built around Aaron Mooy, Robert Koren, Josh Kennedy, Jacob Melling, Connor Chapman, and Ben Garrucio.

THE REMAINDER OF 2014/15

Whilst the possibility of playing finals still remains the club now finds themselves dependent on the results of other teams, namely Brisbane Roar. Over the last three weeks the club has let crucial opportunities slip and now could see another season wasted opportunities. It’s no wonder the club is struggling to attract supporters through the gates when Victory is at the pointy end of the table and playing a brand of attractive football. When you only have a choice between City and Victory for top level football in Melbourne it’s a pretty easy decision to make.

THE FANS

At present ‘The Melburnians’ appear to be the youngest active supporter group in the league. This can be a great thing if they can all stick around and support the club but real leadership must be found. At present the current ‘Capo’ divides opinion between supporters and this could be seen as a distraction to building a solid supporter base. Lack of numbers is a concern for the active element of the club and more must be done to create a game day atmosphere many want to be part of in 2015/16.

When the ‘City’ announcement was made the club lost some very good people through personal choices. Some decided to take a back seat and still support the club; others chose not to be part of the new ‘Melbourne City identity’.

Remaining supporters of the club must be prepared to promote the club in a positive light and look at how other clubs in the league are doing similar. A fan publication similar to ‘Schip Happens’ must be something supporters seriously consider starting up again. Even if the magazine only has three or four editions next season it would be a far superior product than the current match day program supplied by the club.

A weekly supports club podcast should also be looked into and run by two or three regulars who are avid supporters of the club. The current ‘Yellow Fever’ podcast could be a great base if looking at a predominant City podcast.

At the end of the day the club desperately needs an identity, something supporters can hold on to and be proud they chose to become Melbourne City members. In its current state City is merely an ugly duckling in comparison to the high flying (and vastly superior ran club) Melbourne Victory.

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Not quite sure I'm understanding the following sentence either:

 

Scott Munn has performed admirably in his role as Chief Executive Officer but ultimately has failed in his role at Melbourne City.

 

Have read it half a dozen times and it's still not making sense. 'Performed admirably in his role...' '...failed in his role...' what? I've literally got no idea how that is even close to being logical.

 

And the crowd numbers, while underwhelming, have been a damn sight better than last season, Villa or no Villa. Should be noted that we've been well and truly reamed with the home fixtures as well. But, start winning games and any/all issues with the crowd will fix themselves.

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Not quite sure I'm understanding the following sentence either:

 

Scott Munn has performed admirably in his role as Chief Executive Officer but ultimately has failed in his role at Melbourne City.

 

Have read it half a dozen times and it's still not making sense. 'Performed admirably in his role...' '...failed in his role...' what? I've literally got no idea how that is even close to being logical.

 

And the crowd numbers, while underwhelming, have been a damn sight better than last season, Villa or no Villa. Should be noted that we've been well and truly reamed with the home fixtures as well. But, start winning games and any/all issues with the crowd will fix themselves.

Scotty tried hard but the entrenched culture of mediocrity at the club from day #1, of which he was a part of, meant that he failed to deliver.

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Not quite sure I'm understanding the following sentence either:

Scott Munn has performed admirably in his role as Chief Executive Officer but ultimately has failed in his role at Melbourne City.

Have read it half a dozen times and it's still not making sense. 'Performed admirably in his role...' '...failed in his role...' what? I've literally got no idea how that is even close to being logical.

And the crowd numbers, while underwhelming, have been a damn sight better than last season, Villa or no Villa. Should be noted that we've been well and truly reamed with the home fixtures as well. But, start winning games and any/all issues with the crowd will fix themselves.

Scotty tried hard but the entrenched culture of mediocrity at the club from day #1, of which he was a part of, meant that he failed to deliver. Sorry not giving you that one. Scotty's the boss (or was) he sets the f@&!ing culture!
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Same old same old from Hardsy. Sloppily put together and adding nothing new. So Scott Munn has both performed admirably and failed at the same time? So we need yet another administrator whose experience is in cricket and AFL?  And we build a squad for the future around Aaron Mooy, Robert Koren, Josh Kennedy, Jacob Melling, Connor Chapman, and Ben Garrucio when Koren will be 35 come next season, and he's been decidedly underwhelming so far, Kennedy will be 33 and is a walking wounded, and Garuccio has the worst pair of ankles in show biz. And conveniently forget Erik Paartalu who is on a four-year contract?

 

Do us a favour mate. Shut up unless you've got something sensible and constructive to add to what we already know.

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I have heard that the decision has been made to replace him with another foreign coach. No idea who though, and no idea of the veracity but it was from someone with contacts inside MCFC

Well i guess that if they find someone it will happen rather quickly. It would be rather toxic still having jvs there when he knows he is finished

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Same old same old from Hardsy. Sloppily put together and adding nothing new. So Scott Munn has both performed admirably and failed at the same time? So we need yet another administrator whose experience is in cricket and AFL?  And we build a squad for the future around Aaron Mooy, Robert Koren, Josh Kennedy, Jacob Melling, Connor Chapman, and Ben Garrucio when Koren will be 35 come next season, and he's been decidedly underwhelming so far, Kennedy will be 33 and is a walking wounded, and Garuccio has the worst pair of ankles in show biz. And conveniently forget Erik Paartalu who is on a four-year contract?

 

Do us a favour mate. Shut up unless you've got something sensible and constructive to add to what we already know.

 

Just to take you up on the administrator role - what are the qualities that are required to be a successful football administrator and how many candidates would there be in Oz? And although you disparage having administrators from other sports, I do know one who has gone from football to cricket. So the question is why aren't the skills transferable?

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I have heard that the decision has been made to replace him with another foreign coach. No idea who though, and no idea of the veracity but it was from someone with contacts inside MCFC

As much as I want this to be the case, I am not going to get excited until I see it as an official announcement.

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Same old same old from Hardsy. Sloppily put together and adding nothing new. So Scott Munn has both performed admirably and failed at the same time? So we need yet another administrator whose experience is in cricket and AFL?  And we build a squad for the future around Aaron Mooy, Robert Koren, Josh Kennedy, Jacob Melling, Connor Chapman, and Ben Garrucio when Koren will be 35 come next season, and he's been decidedly underwhelming so far, Kennedy will be 33 and is a walking wounded, and Garuccio has the worst pair of ankles in show biz. And conveniently forget Erik Paartalu who is on a four-year contract?

 

Do us a favour mate. Shut up unless you've got something sensible and constructive to add to what we already know.

 

Just to take you up on the administrator role - what are the qualities that are required to be a successful football administrator and how many candidates would there be in Oz? And although you disparage having administrators from other sports, I do know one who has gone from football to cricket. So the question is why aren't the skills transferable?

 

 

They are. If JW is suggesting they aren't, then he is way off.

 

Everything else he said is correct though, particularly the part about not building a team around fucking Koren or Kennedy.

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I'm not suggesting that certain skills are not transferable. But like any specialist position - and believe me I've been in a position to assess candidates for various specialist positions - skills are not the only part of the story. You have to also look at the candidate's mindset. AFL is a one-country sport with a large but captive audience, and cricket is played by a number of countries but is still limited in its global appeal. Football is the world game, and IMO you have to look at football always in that light, even though we might be a long way from where the top action is. City is no longer in start-up mode, but is now in the grow and sustain mode; the people who are good in start-up jobs are not necessarily the right people for the daily grind of growth and sustainability. City is also now no longer a one-off self-managed club - it's part of CFG, and subservient to various people in CFG, and again you have to look at the candidates in that light. You only have to look at the muzzling of Munn and Didulica since the takeover to see that we are run from Abu Dhabi and Manchester, not from Latrobe.

 

If there are to be any senior management changes at City - a big "if" - then I would be surprised if the replacement(s) did not have a good deal of practical association football experience. Equally, I would not be surprised if the replacements came from inside CFG.

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I agree with some points from JW.

Forget about Koren and Kennedy. We ain't building nothing around them.

Get younger, faster and better and have our core built from the likes of Mooy, Melling, Chapman and Paartalu. That should be our foundation. It's a strong one.

I would get rid of Koren at end of the season. Kennedy is not long term. Williams, Dugandzic, Germano, Weilart, Ramsay, Redmayne etc all should be shown the door.

Another point. You can have world class facilities but have sub standard fitness team.

Where CFG can get us better than anyone else is by obtaining the best coaches and administrators in all departments. That's where money should be spent and heavily.

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I have heard that the decision has been made to replace him with another foreign coach. No idea who though, and no idea of the veracity but it was from someone with contacts inside MCFC

As much as I want this to be the case, I am not going to get excited until I see it as an official announcement.

 

me neither, this isn't a cargo cult, its not about getting an overseas coach, its important to get the right coach

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I'm not suggesting that certain skills are not transferable. But like any specialist position - and believe me I've been in a position to assess candidates for various specialist positions - skills are not the only part of the story. You have to also look at the candidate's mindset. AFL is a one-country sport with a large but captive audience, and cricket is played by a number of countries but is still limited in its global appeal. Football is the world game, and IMO you have to look at football always in that light, even though we might be a long way from where the top action is. City is no longer in start-up mode, but is now in the grow and sustain mode; the people who are good in start-up jobs are not necessarily the right people for the daily grind of growth and sustainability. City is also now no longer a one-off self-managed club - it's part of CFG, and subservient to various people in CFG, and again you have to look at the candidates in that light. You only have to look at the muzzling of Munn and Didulica since the takeover to see that we are run from Abu Dhabi and Manchester, not from Latrobe.

 

If there are to be any senior management changes at City - a big "if" - then I would be surprised if the replacement(s) did not have a good deal of practical association football experience. Equally, I would not be surprised if the replacements came from inside CFG.

 

It's a 'nice to have', I'd say, but if the incoming CEO's background is from another sport, he/she would need to have some outstanding football people managing the appropriate departments below, even those that might not strike people as really needing a 'football person' (stuff like marketing, media and community development).

 

The problem I have with these articles, is that when you aren't employed as a journalist and don't have access to people at the club, you're basically reduced to regurgitating stuff that you read in the paper, or that you've read on sites like this. Which generally means it's nothing that we haven't read dozens of times before.

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I'm not suggesting that certain skills are not transferable. But like any specialist position - and believe me I've been in a position to assess candidates for various specialist positions - skills are not the only part of the story. You have to also look at the candidate's mindset. AFL is a one-country sport with a large but captive audience, and cricket is played by a number of countries but is still limited in its global appeal. Football is the world game, and IMO you have to look at football always in that light, even though we might be a long way from where the top action is. City is no longer in start-up mode, but is now in the grow and sustain mode; the people who are good in start-up jobs are not necessarily the right people for the daily grind of growth and sustainability. City is also now no longer a one-off self-managed club - it's part of CFG, and subservient to various people in CFG, and again you have to look at the candidates in that light. You only have to look at the muzzling of Munn and Didulica since the takeover to see that we are run from Abu Dhabi and Manchester, not from Latrobe.

 

If there are to be any senior management changes at City - a big "if" - then I would be surprised if the replacement(s) did not have a good deal of practical association football experience. Equally, I would not be surprised if the replacements came from inside CFG.

 

I can understand JDs position being classified specialist but I can't understand why Munn's position is classified as specialist. The muzzling of SM and JD was really a no brainer and to me that says that those two should not be candidates in the first place. All industries have a similar long standing rule.

I do accept that if you have someone who has always been passionate about an industry and has come from the inside but also has managed to develop than they make ideal candidates that are hard to beat. But even then I have seen these types of candidates being pipped by outsiders that can bring a new perspective.

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I agree with some points from JW.

Forget about Koren and Kennedy. We ain't building nothing around them.

Get younger, faster and better and have our core built from the likes of Mooy, Melling, Chapman and Paartalu. That should be our foundation. It's a strong one.

I would get rid of Koren at end of the season. Kennedy is not long term. Williams, Dugandzic, Germano, Weilart, Ramsay, Redmayne etc all should be shown the door.

Another point. You can have world class facilities but have sub standard fitness team.

Where CFG can get us better than anyone else is by obtaining the best coaches and administrators in all departments. That's where money should be spent and heavily.

 

The building of the core of a team in the A-League has the catch that good young players would like to have a crack at the bigger leagues from a professional and financial point of view. So if Mooy, Melling and Chapman get offers from the top 6 leagues in Europe I can see them leaving the club and there goes the core. Players in their mid 20s may be tempted to go to China or Petro$ country in chase of financial security which I don't have an issue with. So this poses a conundrum for any club. Thankfully Paartalau has signed a long term contract and the club can build around him.

And given that clubs can change about half the playing lit each season then building around specific players may not be the way to go. A possible alternative would be to build around the coaching team and facilities creating a factory. Using the long pre-season the factory should churn out players that can play attractive football.

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I agree with some points from JW.

Forget about Koren and Kennedy. We ain't building nothing around them.

Get younger, faster and better and have our core built from the likes of Mooy, Melling, Chapman and Paartalu. That should be our foundation. It's a strong one.

I would get rid of Koren at end of the season. Kennedy is not long term. Williams, Dugandzic, Germano, Weilart, Ramsay, Redmayne etc all should be shown the door.

Another point. You can have world class facilities but have sub standard fitness team.

Where CFG can get us better than anyone else is by obtaining the best coaches and administrators in all departments. That's where money should be spent and heavily.

The building of the core of a team in the A-League has the catch that good young players would like to have a crack at the bigger leagues from a professional and financial point of view. So if Mooy, Melling and Chapman get offers from the top 6 leagues in Europe I can see them leaving the club and there goes the core. Players in their mid 20s may be tempted to go to China or Petro$ country in chase of financial security which I don't have an issue with. So this poses a conundrum for any club. Thankfully Paartalau has signed a long term contract and the club can build around him.

And given that clubs can change about half the playing lit each season then building around specific players may not be the way to go. A possible alternative would be to build around the coaching team and facilities creating a factory. Using the long pre-season the factory should churn out players that can play attractive football.

That said we are an attractive destination. Trips to the Middle East for training camps, Manchester City facilities and people plus the rest of what the City Group brings.

We do have an ability to attract and retain, But we need to use that right.

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I can see us getting someone connected to CFG as our new manager, as at least they should have a better grasp on what they are trying to achieve.

 

If JVS is aware that he is on thin ice, he certainly is either not able to change things or is just a puppet until the end of the year knowing that his time is up.

 

At present, he looks dejected and incapable of motivating anyone.

 

The manager is a key part of building a successful culture. Adelaide have shown this perfectly with Gombau, turning around what seemed to be a toxic culture, which had been running off track,  and turning it around in a season. It just shows it can be done.

Edited by Heart_fan
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I really think that the club need to hire a consistent active area member or committee of members part-time that is a devoted to the club and knows their fair share about football, to interact with other supporters at games in this forum etc. And report back to the club so the club can directly know what the supporters are feeling, what they want different and how to improve the club in the eye of the supporters.

Just my opinion

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I really think that the club need to hire a consistent active area member or committee of members part-time that is a devoted to the club and knows their fair share about football, to interact with other supporters at games in this forum etc. And report back to the club so the club can directly know what the supporters are feeling, what they want different and how to improve the club in the eye of the supporters.

Just my opinion

"Win games" wouldn't keep you in a job long.

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I really think that the club need to hire a consistent active area member or committee of members part-time that is a devoted to the club and knows their fair share about football, to interact with other supporters at games in this forum etc. And report back to the club so the club can directly know what the supporters are feeling, what they want different and how to improve the club in the eye of the supporters.

Just my opinion

Isnt that what the FRG are meant to be?

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I really think that the club need to hire a consistent active area member or committee of members part-time that is a devoted to the club and knows their fair share about football, to interact with other supporters at games in this forum etc. And report back to the club so the club can directly know what the supporters are feeling, what they want different and how to improve the club in the eye of the supporters.

Just my opinion

Isnt that what the FRG are meant to be?

 

Whatever happened to those guys? Haven't heard from them for yonks.

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I really think that the club need to hire a consistent active area member or committee of members part-time that is a devoted to the club and knows their fair share about football, to interact with other supporters at games in this forum etc. And report back to the club so the club can directly know what the supporters are feeling, what they want different and how to improve the club in the eye of the supporters.

Just my opinion

Isnt that what the FRG are meant to be?

Whatever happened to those guys? Haven't heard from them for yonks.

I can't remember exactly but isn't there a meeting with the club coming up soon in the next month or two?

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