drewmelbcity Posted July 8, 2014 Report Share Posted July 8, 2014 Marketing is a wonderful thing if you can afford it.. I look forward to seeing victorys four page spread lol Quote Link to comment Share on other sites More sharing options...
malloy Posted July 8, 2014 Report Share Posted July 8, 2014 (edited) Marketing is a wonderful thing if you can afford it.. I look forward to seeing victorys four page spread lol Knowing them the title will read something like "soccer's shame" Edited July 8, 2014 by malloy 3 Quote Link to comment Share on other sites More sharing options...
M13 Posted July 8, 2014 Report Share Posted July 8, 2014 I mentioned Droga5 because they got an office in Australia.. wouldn´t surprise me if they become involved in some interactive marketing like how they designed the badge campaign for NYCFC Quote Link to comment Share on other sites More sharing options...
DancingQueen Posted July 8, 2014 Report Share Posted July 8, 2014 (edited) Hopefully they stagger the remaining player/marquee signings to keep the interest ticking over. Love the way they came out with a statement of intent with the Villa signing cant wait to see what is left in the bag. Still another 3 massive signings to make and happy days!! Melbourne city's active support you're either a bitter Heart supporter who is mad about the takeover, a bored victory fan or neither. Please confirm just a bored wanderers fan but i am actually looking forward to see how Melbourne city do and i am happy that memberships are selling well Edited July 8, 2014 by DancingQueen Quote Link to comment Share on other sites More sharing options...
Baresi Posted July 8, 2014 Report Share Posted July 8, 2014 I mentioned Droga5 because they got an office in Australia.. wouldn´t surprise me if they become involved in some interactive marketing like how they designed the badge campaign for NYCFC They're based in Sydney here, but their Australian work has been quite successful. Quote Link to comment Share on other sites More sharing options...
Murfy1 Posted July 8, 2014 Report Share Posted July 8, 2014 Who would have thought that a little media and a some advertising in the Herald Sun could lead to such a jump in membership sales It looks like we're getting some celebrity endorsements as well.. (thankfully this season celebrity endorsements aren't a core component of our club's advertising, though) Now imagine how things will be once the final few players are signed (inc marquees). And if the club also steps up the marketing leading into the season (e.g. with tv ads), then I reckon there's a real possibility that we could double last season's membership (around 7200-7500) next season. Quote Link to comment Share on other sites More sharing options...
KSK_47 Posted July 8, 2014 Report Share Posted July 8, 2014 Who would have thought that a little media and a some advertising in the Herald Sun could lead to such a jump in membership sales Crazy huh Quote Link to comment Share on other sites More sharing options...
Red or Dead Posted July 8, 2014 Report Share Posted July 8, 2014 (edited) Who would have thought that a little media and a some advertising in the Herald Sun could lead to such a jump in membership sales Crazy huh But what about Skoko being a "Heart Ambassador"? Surely that would've brought in a few thousand members? Edited July 8, 2014 by Red or Dead Quote Link to comment Share on other sites More sharing options...
Jovan Posted July 8, 2014 Report Share Posted July 8, 2014 Who would have thought that a little media and a some advertising in the Herald Sun could lead to such a jump in membership sales Crazy huh Agree, a while ago I was critical and inpatient about some mainstream advertising, especially during the world cup. To get any airtime during August/September in Melbourne is almost impossible. This week I hope is the start of some very shrewd marketing. Yep the photo was a bit dodgy, but to put out a statement on Thursday or Friday that a big announcement Monday morning. Then produce a pretty slick press conference, then back it up with a couple interviews and full page ads in the paper. To me is a bigger statement than getting Villa for a few games. What it is is that the new management are prepared to put in the time and above all the money to do things right and not some cheap gimmicks that last a month or two. Hats off. This is the start of the rise of CITY!!! Quote Link to comment Share on other sites More sharing options...
kingofhearts Posted July 8, 2014 Report Share Posted July 8, 2014 Who would have thought that a little media and a some advertising in the Herald Sun could lead to such a jump in membership sales It looks like we're getting some celebrity endorsements as well.. (thankfully this season celebrity endorsements aren't a core component of our club's advertising, though) Now imagine how things will be once the final few players are signed (inc marquees). And if the club also steps up the marketing leading into the season (e.g. with tv ads), then I reckon there's a real possibility that we could double last season's membership (around 7200-7500) next season. Surprised membership didn't go down due to the fact shes the biggest nobody in the universe. Never seen someone ride the curtails of their sisters success so much. Quote Link to comment Share on other sites More sharing options...
KSK_47 Posted July 8, 2014 Report Share Posted July 8, 2014 Who would have thought that a little media and a some advertising in the Herald Sun could lead to such a jump in membership sales Crazy huh Agree, a while ago I was critical and inpatient about some mainstream advertising, especially during the world cup. To get any airtime during August/September in Melbourne is almost impossible. This week I hope is the start of some very shrewd marketing. Yep the photo was a bit dodgy, but to put out a statement on Thursday or Friday that a big announcement Monday morning. Then produce a pretty slick press conference, then back it up with a couple interviews and full page ads in the paper. To me is a bigger statement than getting Villa for a few games. What it is is that the new management are prepared to put in the time and above all the money to do things right and not some cheap gimmicks that last a month or two. Hats off. This is the start of the rise of CITY!!! For sure. I was not suggesting that I am unhappy with things. Quite the opposite. I was referring to the fact that for four years we have all been saying that we need to invest in advertising to grow the club. Quote Link to comment Share on other sites More sharing options...
Jovan Posted July 8, 2014 Report Share Posted July 8, 2014 Who would have thought that a little media and a some advertising in the Herald Sun could lead to such a jump in membership sales Crazy huh Agree, a while ago I was critical and inpatient about some mainstream advertising, especially during the world cup. To get any airtime during August/September in Melbourne is almost impossible. This week I hope is the start of some very shrewd marketing. Yep the photo was a bit dodgy, but to put out a statement on Thursday or Friday that a big announcement Monday morning. Then produce a pretty slick press conference, then back it up with a couple interviews and full page ads in the paper. To me is a bigger statement than getting Villa for a few games. What it is is that the new management are prepared to put in the time and above all the money to do things right and not some cheap gimmicks that last a month or two. Hats off. This is the start of the rise of CITY!!! For sure. I was not suggesting that I am unhappy with things. Quite the opposite. I was referring to the fact that for four years we have all been saying that we need to invest in advertising to grow the club. Yeah that's how I read it. Just adding that this needs to be how things are done on a continual basis. To grow the club and the game to were it deserves to be will take time and money, but man when we get their it's going to be rockin. 1 Quote Link to comment Share on other sites More sharing options...
Pete Heartspur Posted July 8, 2014 Report Share Posted July 8, 2014 (edited) Who would have thought that a little media and a some advertising in the Herald Sun could lead to such a jump in membership sales It looks like we're getting some celebrity endorsements as well.. (thankfully this season celebrity endorsements aren't a core component of our club's advertising, though) Now imagine how things will be once the final few players are signed (inc marquees). And if the club also steps up the marketing leading into the season (e.g. with tv ads), then I reckon there's a real possibility that we could double last season's membership (around 7200-7500) next season. Surprised membership didn't go down due to the fact shes the biggest nobody in the universe. Never seen someone ride the curtails of their sisters success so much. I demand the club come out publicly and distance itself from any acts or comments made by either Dannii or Kylie Minogue! Edited July 8, 2014 by Pete Heartspur 2 Quote Link to comment Share on other sites More sharing options...
Dylan Posted July 8, 2014 Report Share Posted July 8, 2014 Someone ring Bon Jovi and see if he is back on board Quote Link to comment Share on other sites More sharing options...
HEARTinator Posted July 8, 2014 Report Share Posted July 8, 2014 Hopefully they stagger the remaining player/marquee signings to keep the interest ticking over. Love the way they came out with a statement of intent with the Villa signing cant wait to see what is left in the bag. Still another 3 massive signings to make and happy days!! Melbourne city's active support Errrr, nobody wearing a Fred Perry buttoned up polo top therefore u r wrong mong 2 Quote Link to comment Share on other sites More sharing options...
Jovan Posted July 8, 2014 Report Share Posted July 8, 2014 Hopefully they stagger the remaining player/marquee signings to keep the interest ticking over. Love the way they came out with a statement of intent with the Villa signing cant wait to see what is left in the bag. Still another 3 massive signings to make and happy days!! Melbourne city's active support Errrr, nobody wearing a Fred Perry buttoned up polo top therefore u r wrong mong Also no Hayden Cunningham. Quote Link to comment Share on other sites More sharing options...
Heart_fan Posted July 8, 2014 Report Share Posted July 8, 2014 Dannii Minogue may well be annoying to some but she still is well known. Considering The x factor returns this week, there's some more interest headed to her twitter. To be a successful brand we need to appeal to a broad demographic. Etihad obviously rate her appeal as their brand ambassador, so any support is good As for the ads, loved the one at the back with the shirts and the pilots hat, but yes the one at the front was less well done. After years of nothingness though, I am impressed by the effort that Etihad and CFG have gone to with this to try and take us to the next level. To be around 5k memberships already is a huge effort. 1 Quote Link to comment Share on other sites More sharing options...
RedAndWhitePride Posted July 8, 2014 Report Share Posted July 8, 2014 Yep, that's the thing. To be sitting on 5k, three months before the season commences, is very pleasing. Quote Link to comment Share on other sites More sharing options...
billyheart Posted July 8, 2014 Report Share Posted July 8, 2014 She has had 1.2 million more followers than the club. 11 times more than the club and Etihad combined. I don't think they'll mind. Quote Link to comment Share on other sites More sharing options...
M13 Posted July 8, 2014 Report Share Posted July 8, 2014 Dannii is sponsored by Etihad in some capacity so she´ll tweet alright... Quote Link to comment Share on other sites More sharing options...
Deviant Posted July 8, 2014 Report Share Posted July 8, 2014 Would smash. 1 Quote Link to comment Share on other sites More sharing options...
cadete Posted July 8, 2014 Report Share Posted July 8, 2014 (edited) Hopefully they stagger the remaining player/marquee signings to keep the interest ticking over. Love the way they came out with a statement of intent with the Villa signing cant wait to see what is left in the bag. Still another 3 massive signings to make and happy days!! Melbourne city's active support Errrr, nobody wearing a Fred Perry buttoned up polo top therefore u r wrong mong I can see two Pringle Argyles up the back, Fonzi in a Baracuta Harrington and Ritchie in some Harris Tweed... so looks about right to me. Edited July 8, 2014 by cadete 3 Quote Link to comment Share on other sites More sharing options...
jw1739 Posted July 8, 2014 Report Share Posted July 8, 2014 My counter has gone backwards to 4859 this morning. ?????? Quote Link to comment Share on other sites More sharing options...
schwarzgelb Posted July 9, 2014 Report Share Posted July 9, 2014 My counter has gone backwards to 4859 this morning. ?????? I got a refund after the Danni Minogue endorsement. I want to distance myself from the lesser Minogue. Quote Link to comment Share on other sites More sharing options...
CALZALOL Posted July 9, 2014 Report Share Posted July 9, 2014 My counter has gone backwards to 4859 this morning. ?????? 4851 @ 11AM Wtf is going on Quote Link to comment Share on other sites More sharing options...
agoalie Posted July 9, 2014 Report Share Posted July 9, 2014 The rollover payments probably didn't go through. Credit cards expiring and change of details most likely suspect. Quote Link to comment Share on other sites More sharing options...
M13 Posted July 9, 2014 Report Share Posted July 9, 2014 4889 now... Quote Link to comment Share on other sites More sharing options...
Red or Dead Posted July 9, 2014 Report Share Posted July 9, 2014 4889 now... Should've refreshed - back to 4903 Quote Link to comment Share on other sites More sharing options...
Heart_fan Posted July 9, 2014 Report Share Posted July 9, 2014 Something seems very wrong with that tracker today... It was showing as 4,903 before but now seems to show up as 4,874. Its been like a yo-yo Quote Link to comment Share on other sites More sharing options...
Begbie Posted July 9, 2014 Report Share Posted July 9, 2014 If anyone was expecting the automatic rollover and hasn't heard anything from the club yet, it might be worth sending them an email as they had lost my card details and my membership wasn't renewed. It's easy enough to fix though. Quote Link to comment Share on other sites More sharing options...
heartrate Posted July 9, 2014 Report Share Posted July 9, 2014 If we could be at last season's tally before round 1 kick off that would be phenomenal. Quote Link to comment Share on other sites More sharing options...
drewmelbcity Posted July 9, 2014 Report Share Posted July 9, 2014 The counter has lost it back down below 4900 Quote Link to comment Share on other sites More sharing options...
HeartFc Posted July 9, 2014 Report Share Posted July 9, 2014 People jumping ship already coz we lied about Lampard. That's disappointing. Quote Link to comment Share on other sites More sharing options...
hakz7 Posted July 9, 2014 Report Share Posted July 9, 2014 Wow. Dropped to 4825. Quote Link to comment Share on other sites More sharing options...
InMyHeart Posted July 9, 2014 Report Share Posted July 9, 2014 the last 800 or so members has been the roll overs... I would assume that some payment or detail road blocks have been met on 50 or so Quote Link to comment Share on other sites More sharing options...
drewmelbcity Posted July 9, 2014 Report Share Posted July 9, 2014 Wow. Dropped to 4825. 60 drop last half n hour wtf Quote Link to comment Share on other sites More sharing options...
kingofhearts Posted July 9, 2014 Report Share Posted July 9, 2014 Probably the work of master hacker Braveheart. Is their no stopping his treachery? Quote Link to comment Share on other sites More sharing options...
jw1739 Posted July 9, 2014 Report Share Posted July 9, 2014 All over the shop. Just gone from 4920 to 4825. Something seriously wrong there. Quote Link to comment Share on other sites More sharing options...
gunheart Posted July 9, 2014 Report Share Posted July 9, 2014 I've renewed again. Can't wait for the season to start. Quote Link to comment Share on other sites More sharing options...
Harrison Posted July 9, 2014 Report Share Posted July 9, 2014 Currently at 4,832. Quote Link to comment Share on other sites More sharing options...
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