Two incidents in my life does not give me great optimism: me selling car radios (as a hi-fi enthusiast) and hearing "I don't care what it sounds like, as long as it looks good" & second being at a professional wine tasting (as a budding alcoholic) and me getting a bollocking from another drunk after tipping a disgusting wine down the sink which was also the most expensive wine on the night only to find out a few minutes later that the wine was so poor that the marketing guy recommended to get a designer label and charge like a wounded bull so that most people thought that the price meant it was good. I feel the same way about people who watch European football, they get told that it is the best and how expensive it really is so they assume that it must be good. But have an in-depth talk about football tactics, team cohesion, what each player brings to the team and sports psychology and watch them run away.