willo

Interesting......I don't remember coming up with either.......maybe the song??

Grella......gotta play at least 20-30 mins in the derby and break a few legs!

Melbourne is able to sustain 20 teams, the market is there, our club just fails to tap into it. The club itself is still not active enough in the media, promoting itself, it's players, etc. As the new kids on the block, Heart does have to work harder and it does need to win games to get itself some airtime amongst the white noise of the other mob, the oxymorons. It's not necessarily about bandwagon jumpers - I don't want them - they don't stick around anyway, by definition. Another salient point which a few other mates raised during/after ;ast week's game......the club isn't necessarily delivering on some of the pillars/cornerstones upon which the club was set up and sold to the people of Melbourne, community work aside. We certainly played more attractive football under van't Schip. How much more attractive?? I dunno, but certainly enough.

Haha, yeah MrAidan66......he may not get heaps of game time, but it just seems to obvious to me. And I almost guarantee it's original.

Got a simple and easy tune for GolGol, had it in mind as soon as I heard the Heart got him. The song got a run on Saturday night from a few people who know the original tune by Spandau Ballet, "Gold". Easy and catchy chorus from the 80's works perfectly for his name and the fact he plays up front. - listen from 0:46 to 1:01, that's the main part you need to know for the tune. Cause you are Gol (Gol) Always believe in your soul You've got the power to goal You're indestructible.....always believe in (repeat 4 x)

This good......except Colosimo is shit and needs to go. His time has come, costs us too many goals and games. The rest, I'm happy with

Well......the city coat of arms and flag have the colours red and white.....obvious place to start!

That's a great point Biancorosso......the fans, as well as the club, need to be proactive about these issues. And this thread is lending itself in a strong way to that. Heart fans can be proactive in a couple of key ways: Attend games in numbers, and continue to encourage friends and family to come along too. Strength in numbers is a great thing and good at games. Watch games on TV.......higher ratings for our games also helps to build the strength of the club as market to which companies want to connect. Actively participate/engage with the radio programs - phone up and also texting your views and questions on a regular basis. Again, we can help shape the discussion if we set the tone to be red n white. Furthermore, if you use twitter (I don't, but for those that do) and watch coverage on Foxsports (I do watch occasionally), make sure your sending questions to Bozza and Co.....i'm sick to death of hearing them comment about Sydney FC and how good their bandwagon of tens of thousands is now that Del Piero is in town. Again, help set the town, shift the balance back in our direction. Use the Heartcast as a platform to push the club and SEN for airtime for a dedicated Heart program. Get the club to have more pre-game interviews, etc, with players and key people in the club or the sport. I don't know about anyone else, but at the last home game, it was good to actually have Grella interviewed in front of the terrace. A few more things like this from the club would be good. Should be too hard for them to arrange.......and as fans, we need to show our support for it so that it continues. We need to demand to be spoken about.......and performances on the field will certainly help with that. A few more cracking goals like Tadic's on the weekend - and at home games - will definitely help! I need to get back and actually do some work......so that's it for now. Hahaha Keep up the good work!

Kappa getting more involved would be good too, no doubt. One difficulty is though that the sponsors need to also see some value in the activity. If we struggle to get good numbers in the first place, attending games live and watching on TV, then they are less likely to spend money on a small market. Kappa are obviously launching (or possible re-launching) their brand in the Australian market, and we happened to be one of the clubs available. Maybe we also presented a good option for Kappa......for the sake of this, I'll say they were throwing themselves at Heart to wear their product......but I really don't know. Maybe an ad/s with Viduka.....and possibly Skoko as another former Socceroo and ex-Heart player getting involved and creating a call to action for fans, both new and existing. That's one of the keys, or marketing needs a call to action. What is it the club wants them to do?? The answer is probably twofold.......firstly, come and watch Heart games and share your passion for the sport (see, I even included some of the existing strategy)......secondly, become a Heart fan.

Viduka is a Heart fan......I reckon you could say he has street cred......although he has slipped into a very quiet retirement. Apart from the very occasional citing at a Heart aftermatch function. There are a couple of people working on SEN later at night - mainly weekends - that seem to be more Heart oriented, however during the prime time timeslots for Morning Glory, Harf Time and The Run Home, it's largely Victory and then daylight. Can't say I know too many other high profile Heart fans with street cred. Bon Jovi and Usain Bolt??!!

I know "The Four Diego's" have just come back onto SEN on Sunday between 5-6pm, talking the world game. Otherwise anytime on SEN is a good time. And then you have Sports Today on 3AW between 6-8pm. Fans ringing up/texting through to the show either commenting about Heart and its players, or asking questions about them more often would be a good thing. Maybe the club could look at running a weekly hour-long show all about Heart, as Melbourne Storm does. I know SEN might be nervous about having fans of the morons turn off, but at least we could try. And some giveaways/incentives from our sponsors on match day to entice people to come.......and let the sponsors engage with what is supposed to be its target audience. e.g. Westpac could have a prize of $2000 in a managed fund, or something similar, for a lucky attendee. How about Hyundai giving away a car......you just have to be at the ground. I know these aren't new ideas, but surely some of these could help?

Mate, she's not a bad sort. I'll give her that much!! As for the other article on the campaign, I sort of see what they wanted, but it was too safe, to much sameness....not enough passion in the delivery. Which sort of goes against its pitch. Anyway, I've said more than enough.

See my earlier post, I've provided thoughts/ideas on some markets to target. I assume they've conducted some market research in the last 6-8 mths, could be time to do so again in the immediate future and get back out to the market. I know that Deakin Uni have in the past, and do assist sporting clubs and organisations through the Sport Management faculty with this sort of research to assist their development. Now, I know we're connected with LaTrobe, and they have the Leisure & Tourism Management area......don't know the quality of LaTrobe's data and research ( I do know Deakin's is excellent), but I would like to think Heart is using these networks to their advantage. I know Heart had a crack at their campaign for this year with the billboards, the new ad for TV/Internet, and I do hear the odd ad promoting a Heart game on SEN. It is disappointing as a Heart fan that often Sports Today (I rarely listen to it these days) and SEN to a lesser extent, predominantly talk about Victory. I also know that Scott Munn at times last season rang into SEN talkback, which was a great initiative on his part and one which I applauded. More of the same Scott and other would be warmly welcomed to rectify the imbalance and tip the scales back towards Heart's favour. A little more proactivity to benefit ourselves. Finally, It would be great to see the club have another stab at a campaign reaching a greater audience. Let's call it Phase II of their existing marketing strategy. Again, that is assuming they're not already about to launch the next phase which none of us are aware of. I now wait with keen anticipation.....

Just to be clear.....I'm not against someone who's originally from overseas doing it........or saying that they are immediately not capable of putting together a half decent marketing campaign.......but it definitely helps to understand our market. And if they did have market intelligence and research that provided them with that knowledge, then they appear to have used it abysmally and missed the mark. I want the Heart to succeed on and off the field......it would be nice to see them definitely get it right once or twice this season and build from there.

Something to work with here.....and I think it's fair to say no other team will be using the chant.