I agree. If it is done, then we should be advised of same. Christmas or no Christmas. Nothing worse than rumours.
Even if it is essentially done, they would not announce it till it is completely signed off on. We all sook about the club being unprofessional, but it would be very unprofessional for the club to be announcing things that haven't been finalised.
Also the amount of media exposure by announcing it today would be minimal.
Why would the people selling it care?
They might not care but the new owners would and I'm sure they have a say.