Given that the love heart is a symbolic image on a day like Valentines Day, I'm going to put it out there that I reckon it would be a great idea if Melbourne Heart had an annual home fixture on this day every year. This could represent strong branding and marketing for the club, and would be a fantastic occasion for a game of football.
Also, just a great day to further show your love for the team on the day of love.
Thoughts?