Dylan Posted June 27, 2016 Report Share Posted June 27, 2016 Quote The FFA Board also approved a proposal from Melbourne City Football Club to refresh its brand and primary colours for the 2017/18 season to align with its global strategy under the City Football Group. The decision was taken as part of the FFA’s united brand refresh for the Hyundai A-League and all 10 clubs, that will see the Hyundai A-League and the clubs start the 2017/18 season with a new look to signify the evolution and strength of the competition. “The Hyundai A-League will undergo a brand refresh process as part of the 2016/19 strategy and FFA is encouraging clubs to collaborate with that process and consider their own brands,” Gallop said. “As a result, a number of clubs have indicated they will undergo some changes. “FFA received a submission from Melbourne City and after two seasons of operating with a hybrid brand the change has been approved. The City Football Group has shown they are serious about their long term commitment to the Hyundai A-League and this will allow Melbourne City to grow in line with the global brand strategy of the City Football Group. “The Board noted previous concerns raised by Sydney FC but felt that things have evolved since that time and with the increasing maturity of the Hyundai A-League, the strength of Sydney FC’s ‘Sky Blue’ brand and the many uses of light blue throughout previous and current Hyundai A-League playing strips it is now appropriate to allow for the full integration of the City Football Group’s playing strip colours. As part of the decision, Sydney FC will retain exclusivity of its ‘Sky Blue’ brand as Melbourne City adopts the ‘City Blue’ colours.” Quote Link to comment Share on other sites More sharing options...
Deeming Posted June 27, 2016 Report Share Posted June 27, 2016 With the many survey's and on-line chat's through City Voice, I thought they had started to listen to fans. Dumb move won't bring in any new supporters, will lose a few supporters (probably not a whole lot), will decrease the support of a few and will prevent new supporters joining up. Quote Link to comment Share on other sites More sharing options...
DFG_82 Posted June 27, 2016 Report Share Posted June 27, 2016 Lol was probably part of the agreement of signing Cahill Quote Link to comment Share on other sites More sharing options...
strider Posted June 27, 2016 Report Share Posted June 27, 2016 Finally. Red is cancer. Smother me in Sky Blue 1 Quote Link to comment Share on other sites More sharing options...
thisphantomfortress Posted June 27, 2016 Report Share Posted June 27, 2016 "I only ever came for the sausages" The peoples option, well played @Dylan 1 Quote Link to comment Share on other sites More sharing options...
Deeming Posted June 27, 2016 Report Share Posted June 27, 2016 8 minutes ago, DFG_82 said: Lol was probably part of the agreement of signing Cahill Absolutely Quote FFA received a submission from Melbourne City and after two seasons of operating with a hybrid brand the change has been approved. The City Football Group has shown they are serious about their long term commitment to the Hyundai A-League and this will allow Melbourne City to grow in line with the global brand strategy of the City Football Group. - Or 'allow us to change or we will pull out or at least pull back' 2 Quote Link to comment Share on other sites More sharing options...
DFG_82 Posted June 27, 2016 Report Share Posted June 27, 2016 Just now, Deeming said: Absolutely Or 'allow us to change or we will pull out or at least pull back' Or maybe not, I didn't realize it said for season 2017/2018 not 2016/2017 so what are we wearing this season? Quote Link to comment Share on other sites More sharing options...
Dylan Posted June 27, 2016 Author Report Share Posted June 27, 2016 4 minutes ago, DFG_82 said: Or maybe not, I didn't realize it said for season 2017/2018 not 2016/2017 so what are we wearing this season? I missed that. Might mean that we get a new kit two season in a row? I would be annoyed if we wore our current one for another season. 1 Quote Link to comment Share on other sites More sharing options...
Deeming Posted June 27, 2016 Report Share Posted June 27, 2016 Just now, Dylan said: I missed that. Might mean that we get a new kit two season in a row? I would be annoyed if we wore our current one for another season. I'm assuming we will still wear the new most white kit Quote Link to comment Share on other sites More sharing options...
Torn Asunder Posted June 27, 2016 Report Share Posted June 27, 2016 onward and upwards ... Quote Link to comment Share on other sites More sharing options...
DFG_82 Posted June 27, 2016 Report Share Posted June 27, 2016 2 minutes ago, Deeming said: I'm assuming we will still wear the new most white kit so basically wearing "City Blue" now would be damaging SFC brand but in 12 months it will be fine according to FFA. 1 Quote Link to comment Share on other sites More sharing options...
thisphantomfortress Posted June 27, 2016 Report Share Posted June 27, 2016 Just now, DFG_82 said: so basically wearing "City Blue" now would be damaging SFC brand but in 12 months it will be fine according to FFA. Probably more likely that Nike have made there 5000 replica kits already 2 Quote Link to comment Share on other sites More sharing options...
Falastur Posted June 27, 2016 Report Share Posted June 27, 2016 (edited) 43 minutes ago, DFG_82 said: Or maybe not, I didn't realize it said for season 2017/2018 not 2016/2017 so what are we wearing this season? Wait, more to the point what does a "united brand refresh", which came immediately before that comment, mean? That all clubs have to change their colours to something different? There's one good thing about this happening in a year's time - at least you won't have to use the vile monstrosity of a kit Nike have cooked up for us in the Premier League this season... Edited June 27, 2016 by Falastur 2 Quote Link to comment Share on other sites More sharing options...
Dylan Posted June 27, 2016 Author Report Share Posted June 27, 2016 3 minutes ago, Falastur said: Wait, more to the point what does a "united brand refresh", which came immediately before that comment, mean? That all clubs have to change their colours to something different? There's one good thing about this happening in a year's time - at least you won't have to use the vile monstrosity of a kit Nike have cooked up for us in the Premier League this season... I think the FFA is going to force everyone to redesign their badges along with the aleague one as well Quote Link to comment Share on other sites More sharing options...
KSK_47 Posted June 27, 2016 Report Share Posted June 27, 2016 31 minutes ago, Falastur said: Wait, more to the point what does a "united brand refresh", which came immediately before that comment, mean? I think it means the cheque CFG sent to the FFA has been received and gone into the account At least we wont have to play in an away kit for home games now I suppose. 2 Quote Link to comment Share on other sites More sharing options...
jw1739 Posted June 27, 2016 Report Share Posted June 27, 2016 Whatever does eventuate, did anyone seriously doubt that it wouldn't? It was inevitable, because one A-League club owner has access to more money than FFA plus the other nine clubs combined. 6 Quote Link to comment Share on other sites More sharing options...
mjake1234 Posted June 27, 2016 Report Share Posted June 27, 2016 1 hour ago, strider said: Finally. Red is cancer. Smother me in Sky Blue Oops. You mean City Blue 2 Quote Link to comment Share on other sites More sharing options...
Chris p Posted June 27, 2016 Report Share Posted June 27, 2016 47 minutes ago, Dylan said: I think the FFA is going to force everyone to redesign their badges along with the aleague one as well What the hell ? our colours are what we are Quote Link to comment Share on other sites More sharing options...
Cityslicker09 Posted June 27, 2016 Report Share Posted June 27, 2016 Just now, Chris p said: What the hell ? our colours are what we are White with city blue and a dark blue home kit? I can see them keeping the away kit as it is. Just ditching the all white kit in the future. Quote Link to comment Share on other sites More sharing options...
n i k o Posted June 27, 2016 Report Share Posted June 27, 2016 Logically it was always coming. So be it, if it means we finally get our own home kit then just get it over and done with. In saying that Im going to take this moment to have a whinge and say I still hate that corporate rubbish continues to make the franchise even more plastic rather than listening to what people really want and making it a club. You know, against modern football and all that. 5 Quote Link to comment Share on other sites More sharing options...
Nate Posted June 27, 2016 Report Share Posted June 27, 2016 can someone please explain the logic in having brand synergy for a football club? ...or should I say, "franchise" idgaf what we wear anymore but the obsession with having sky blue kits is ridiculous and I doubt it strengthens Manchester City's global brand significantly at all. 4 Quote Link to comment Share on other sites More sharing options...
Thrillhouse Posted June 27, 2016 Report Share Posted June 27, 2016 i just wanna know what's happening with the upcoming seasons' kits as people were told it's completely different and the blue is coming in the season after Quote Link to comment Share on other sites More sharing options...
HeartOfCity Posted June 27, 2016 Report Share Posted June 27, 2016 I wouldnt mind a season of having last seasons away kit as a home kit. Thought it looked really nice. 3 Quote Link to comment Share on other sites More sharing options...
Kinnibari Posted June 27, 2016 Report Share Posted June 27, 2016 2 hours ago, Falastur said: Wait, more to the point what does a "united brand refresh", which came immediately before that comment, mean? That all clubs have to change their colours to something different? There's one good thing about this happening in a year's time - at least you won't have to use the vile monstrosity of a kit Nike have cooked up for us in the Premier League this season... Small mercies 1 hour ago, n i k o said: Logically it was always coming. So be it, if it means we finally get our own home kit then just get it over and done with. In saying that Im going to take this moment to have a whinge and say I still hate that corporate rubbish continues to make the franchise even more plastic rather than listening to what people really want and making it a club. You know, against modern football and all that. Do we get our own home kit though? Or do we just get to wear the same kit as Manchester. It doesn't actually say. It just talks about brands. Quote Link to comment Share on other sites More sharing options...
HeartOfCity Posted June 27, 2016 Report Share Posted June 27, 2016 30 minutes ago, Kinnibari said: Do we get our own home kit though? Or do we just get to wear the same kit as Manchester. It doesn't actually say. It just talks about brands. Would think it would be Man City blue with maybe 5% percent change to adapt it to suit us. Quote Link to comment Share on other sites More sharing options...
Kinnibari Posted June 27, 2016 Report Share Posted June 27, 2016 2 hours ago, HeartOfCity said: Would think it would be Man City blue with maybe 5% percent change to adapt it to suit us. Urgh, it's gonna be boring and/or ugly. Quote Link to comment Share on other sites More sharing options...
kingofhearts Posted June 27, 2016 Report Share Posted June 27, 2016 4 hours ago, jw1739 said: Whatever does eventuate, did anyone seriously doubt that it wouldn't? It was inevitable, because one A-League club owner has access to more money than FFA plus the other nine clubs combined. 4 hours ago, n i k o said: Logically it was always coming. So be it, if it means we finally get our own home kit then just get it over and done with. Spot on. Even Helen Keller could see this was coming. No need for a new in or out thread. People should've decided if they were in or out as soon as the club was changed from Melbourne Heart to Melbourne City. Quote Link to comment Share on other sites More sharing options...
n i k o Posted June 27, 2016 Report Share Posted June 27, 2016 4 hours ago, Nate said: can someone please explain the logic in having brand synergy for a football club? ...or should I say, "franchise" idgaf what we wear anymore but the obsession with having sky blue kits is ridiculous and I doubt it strengthens Manchester City's global brand significantly at all. All I know is for us it is logical to assume sky blue was always coming. In regards to your question I don't know what the logic is behind brand synergy for football clubs. It makes sense from a branding point for regular products (consumables etc.) but football clubs have such an emotional connection compared to them. Quote Link to comment Share on other sites More sharing options...
Bannon Posted June 27, 2016 Report Share Posted June 27, 2016 ewwwwww Quote Link to comment Share on other sites More sharing options...
n i k o Posted June 27, 2016 Report Share Posted June 27, 2016 3 minutes ago, Bannon said: ewwwwww What's with the picture in your sig? Seriously. Quote Link to comment Share on other sites More sharing options...
KSK_47 Posted June 27, 2016 Report Share Posted June 27, 2016 4 hours ago, Nate said: can someone please explain the logic in having brand synergy for a football club? ...or should I say, "franchise" I get the impression that CFG have the idea in their heads that we will all start supporting the other city clubs too. And they can make 3 or 4 times as much money from us because we will start buying merch from all the citys as well as our own. And when we book our holidays we factor in visits to other cfg owned teams and we can wear our Melbourne city shirts in Manchester or new york or where ever the else they they start a team and we will be welcomed like one of the locals because we are all family and we will all hug each other. 1 Quote Link to comment Share on other sites More sharing options...
n i k o Posted June 27, 2016 Report Share Posted June 27, 2016 18 minutes ago, KSK_47 said: we are all family and we will all hug each other. 6 Quote Link to comment Share on other sites More sharing options...
Bannon Posted June 27, 2016 Report Share Posted June 27, 2016 31 minutes ago, n i k o said: What's with the picture in your sig? Seriously. 1 Quote Link to comment Share on other sites More sharing options...
n i k o Posted June 27, 2016 Report Share Posted June 27, 2016 3 minutes ago, Bannon said: 1 Quote Link to comment Share on other sites More sharing options...
wombegongal Posted June 27, 2016 Report Share Posted June 27, 2016 5 hours ago, Nate said: can someone please explain the logic in having brand synergy for a football club? ...or should I say, "franchise" idgaf what we wear anymore but the obsession with having sky blue kits is ridiculous and I doubt it strengthens Manchester City's global brand significantly at all. My guess is they have people with bigger pay packets than us making these decisions. I suspect you totally underestimate the worth of brand value. Notice McDonalds is the same all around the world? Quote Link to comment Share on other sites More sharing options...
KSK_47 Posted June 27, 2016 Report Share Posted June 27, 2016 6 hours ago, wombegongal said: Notice McDonalds is the same all around the world? Notice how people dont feel emotionally connected to their local McDonalds because they are the same around the world because they are all virtually the same. One of the main reasons football is so popular around the globe is the fans feelings of pride and connection between club and community. Although modern football is consumed differently and much like a McDonalds chain, its customers dont feel any real sense of loyalty or pride. 3 Quote Link to comment Share on other sites More sharing options...
Dylan Posted June 27, 2016 Author Report Share Posted June 27, 2016 Mc Donalds is actually different in each country FWIW. 1 Quote Link to comment Share on other sites More sharing options...
thisphantomfortress Posted June 27, 2016 Report Share Posted June 27, 2016 1 hour ago, Dylan said: Mc Donalds is actually different in each country FWIW. In India they don't eat beef and they have a maharaja burger instead of a Big Mac, like all Indian attempts at western food (and in my experience the converse is true) it is awful Quote Link to comment Share on other sites More sharing options...
hedaik Posted June 27, 2016 Report Share Posted June 27, 2016 They have hamburgers and fries in England, but they call french fries chips 1 Quote Link to comment Share on other sites More sharing options...
KSK_47 Posted June 27, 2016 Report Share Posted June 27, 2016 1 hour ago, Dylan said: Mc Donalds is actually different in each country FWIW. Not really. Although items on the menu vary, they spend millions of dollars ensuring that it all has the same undertone no matter what country you are in. So even though you are having a slightly different experience its still familiar enough to retain and carry a distinctive brand Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.