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Are our outer suburban, single, bogan supporters in trouble?


Dylan
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while Melbourne City is focusing on reaching out to children, families and inner-city hipsters.

MELBOURNE is home to Australia’s most passionate, proud and paid-up soccer fans as record numbers of supporters get behind the city’s two professional teams.

Australia’s sporting capital can lay claim to being the nation’s soccer heartland with both Melbourne A-League teams on track for record membership tallies.

Melbourne Victory has already set a benchmark for Australian soccer, while Melbourne City is focusing on reaching out to children, families and inner-city hipsters.

City has unveiled new team mascots, a bull, ram, whale and sailor, providing a modern twist on the City of Melbourne flag that originated from an 1840s design.

City chief executive Scott Munn said he was encouraged by a “swell of engagement from junior and grassroots football all the way to elite level in Victoria’’.

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“Year on year we have experienced incremental growth in our season memberships,’’ he said.

“We have also seen participation of young players and schools through our City in the Community programs, continue to increase.’’

Victory has an army of more than 26,000 members — more than three AFL clubs and surpassing almost every NRL club.

Demand is so strong for seats at Victory home games the club is piloting a new ticketing system that allows season ticket holders to onsell the best seats in the house to other fans when they can’t make a game.

Riding high after winning the league and grand final last season, Victory is stretched for spare seats at AAMI Park and has turned to a ticket exchange program pioneered by English Premier League teams.

Despite two thirds of members attending all games, Victory chief operating officer Trent Jacobs estimated most home games still had 6000 seats empty because season pass holders were not able to make it.

So the new model, expected to be fully operational mid-season, will allow members to phone, text or contact the club on the internet to retire their seat for any match.

Other fans will then be able to purchase seats to previously sold-out matches via Ticketek with the member receiving half the sale price and the rest split between the club, ticket agency and venue.

“What we’re really trying to do is encourage the highest possible attendance and provide the best possible matchday experience,’’ Mr Jacob said. “It can be a win-win situation for everyone.

“This is absolutely a work in progress but it’s precisely where we want to progress to make sure AAMI Park can be at its best every week.’’

Victory has achieved its membership growth rapidly, rising from 18,232 four years ago to a level almost 8500 clear of its nearest rival, Western Sydney Wanderers.

Melbourne City has more than doubled its membership tally since entering the league six years ago and has 11,759 signed up so far this season and 13,000 in its sights.

Dont know where he got that 11k number from 

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Dont know where he got that 11k number from 

11,759 was the final number from season 2014-15.

Munn has been careful with his words. Not actually been untruthful, because we have not yet reached the final number for this season, but not actually telling the truth because we are way behind where we were this time last season.

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Not entirely sure this is worthy of it own thread. Basically Victory have so many members, they are in danger of some people missing out on games so they are adopting the ticket exchange program.

And clearly Munn has managed to convince someone at the papers to mention us in an unrelated article so that we can still try to remain relevant despite not really contributing anything to the piece. Much like the Heart articles of yesteryear  

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Not entirely sure this is worthy of it own thread. Basically Victory have so many members, they are in danger of some people missing out on games so they are adopting the ticket exchange program.

And clearly Munn has managed to convince someone at the papers to mention us in an unrelated article so that we can still try to remain relevant despite not really contributing anything to the piece. Much like the Heart articles of yesteryear  

Its not, just wanted to stir up the few on here that wouldn't like that line about the hipters :up:

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  • 5 months later...
On 30 April 2016 at 1:46 PM, Jestr said:

http://www.smfc.com.au/update-melbourne-victory-incident/

anyone knows what is this about?

is it just victree numbskulls doing what they do best 

Look in the Australian Football section of the forum in the NPL and Visitors threads. Has been discussed at length in there with a fair bit of details.

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