"Promoting the game" to me is attracting people who aren't fully committed to it in the first place. I think you're far more likely to entice more people to get interested if you show the best bits of matches - the goals, the near-misses, the saves, the crowd oohs and aahs etc. etc. - five matches squeezed into a 30 minute program would do it for me. Say three minutes of highlights per match, plus two minutes of analysis per match (best players etc.) wrapped up by the players of the week and play of the week, the A-League table and importantly the five matches for the following weekend, with KO times and venues. Even a title such as "The A-League Highlights Show" gives me a sense of excitement.